Now in its fourth year, Festive Fayre is getting bigger every Christmas – how did it start?
It actually started as part of an apprentice-style management competition at St James’ Park four years ago. Four managers developed a different event and we were judged on its success. It was just a bit of fun really to help generate new event ideas, but Festive Fayre proved hugely popular and is the only event from that competition which now runs every year.
What can people expect?
A huge range of stalls from local businesses showcasing their products – from food and drink to crafts, decorations, homemade gifts and more. It’s fantastic to have so many independent businesses under one roof. It’s great because our visitors can pick up gifts and decorations that are unique and can’t be found on the High Street. There is also a Children’s Zone packed with festive activities and the chance to meet Santa in one of our magical Grottos.