Work Hard

Chatty Geordies spend longer talking to their colleagues than any other city

Research commissioned by wine brand Villa Maria shines a light on the communication traits of Geordies...

Written by High Life North
Published 06.12.2019

We spend a lot of our days in conversation with one another, but have you ever stopped to think about exactly how you chit-chat? It turns out that people from the North East, have some stand-out traits that we should be proud of!

The rise of technological communication has hit Newcastle hard, with 9% of Geordie’s spending more than 5 hours a day on social media.

Get the emojis and nicknames ready, as almost 1 in 10 Newcastle residents most often use a family group chat to speak to their loved ones, the highest of any city.

Geordies are a chatty bunch in the workplace, with workers spending almost 2 and a half hours per day speaking to their colleagues face-to-face, the longest time of any city.

38% of Newcastle workers strongly agree with the statement that face to face communication leads to more efficient and accurate results at work: up from the national average of 28%.

40% of Geordies would consider their colleagues as friends, the second-highest of any UK city, with only Edinburgh ranking higher.

From life-changing news, meaningful heart to hearts and inspiring advice, conversation has a monumental impact on people across the UK. Villa Maria, the award-winning New Zealand winery, has commissioned a nationwide survey with Opinion Matters to find out just how Brits like to communicate with loved ones, work colleagues or through technology, and what makes conversation so special.

Angela Lewis, Brand Ambassador at Villa Maria, explains: “The research we have undertaken shows that there is a real difference between how people communicate in different areas of their lives and that these differences can vary quite dramatically depending on where you live.

Conversation has played a significant role in Villa Maria’s history, including coming up with the name Villa Maria, which our founder, George Fistonich did one night in 1961 with a group of friends. We know many great moments happen when people come together and chat over a glass of wine, and we want to encourage others to do so more often!”

To find out more about how Villa Maria is celebrating the Value of Conversation, click here to visit their website.
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