By Jo Dunbar

Let’s get one thing straight. Celebrating Mother’s Day is a privilege, not a right.

To have a happy and healthy child of your own, or a mother you treasure is something wonderful and it’s worth remembering that not everyone is in the same position right here, right now.

A friend of mine, herself a mum of two, confessed to not really enjoying Mother’s Day all that much. “Too much pressure,” she said. And she’s right. There’s sometimes a strange unspoken expectancy about what treats or gifts you might receive. There’s been a shift in recent years suggesting we should all have a picture-perfect day; slap up lunch; spotless outfit and piles of perfectly-wrapped expensive gifts. And if your day doesn’t stack up like that – let’s face it, whose does? – with argumentative or sullen children; no lunch reservation made; or flowers that don’t turn up, it can be very easy to feel a bit miffed

This Mother’s Day, I’d like to see a bit more mindfulness around what can be a tricky day for some. Letterbox florist delivery service Bloom & Wild https://www.bloomandwild.com/ have set a great example, allowing customers to tailor their marketing preferences so if a painful calendar event is approaching, you won’t receive an email bombardment. Molton Brown have a similar policy and other brands and sites are following suit.