How you can help put a stop to period poverty in the North

By Bekki Ramsay

Gateshead-based, Ethical Superstore, has partnered up with environmental activist, Ella Daish, to launch an online Eco-Period Box, which is aimed to lower period-poverty in an environmentally-friendly way.

When shopping at Ethical Superstore until 21 April 2020, customers will have the option to donate a period product at the checkout, and for every 10 items donated – Ethical Superstore will kindly add two more.

Every item will be donated to Changing Lives for women and children, who use its services in the North East, North West, Yorkshire and the Midlands. For those that don’t know, this charity works with people who are experiencing challenging times such as homelessness, domestic violence, long-term unemployment and more, whilst encouraging them to make positive changes.  

Ethical Superstore and Ella Daish believe this is important as often, period poverty is overlooked in the UK. However, research has found that one in 10 women aged 14 to 21 has been unable to afford period products, and a further 49% have missed an entire day of school because of their period.

Period poverty is something which affects thousands of individuals each year, so if you would like to help, all you need to do is purchase any of the four options below in order for them to be donated to Changing Lives.