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5 things that you can do right now to strengthen your business

Top tips for taking your business to the next level; boosting it in the short-term and preparing for long term growth.

By Nicki Cawood

Working on your business is a constant undertaking and is necessary to both sustain your progress and invite growth. It also enables you to explore new avenues that interest you. If you are looking to strengthen your business in the short and the long term these five points provide a framework from which to do so.

Set goals

There are two ways to use goals to strengthen your business. Firstly, identify weaknesses and address them by setting new goals to overcome them, and secondly, set goals to proactively work on your business dreams. Smooth out the creases and forge forwards. It’s as simple as that.

Sit down and review your current set-up, assess your processes and identify areas of need. Use this information to form new business goals. Wishy-washy goals need not apply here; you want SMART goals that will get you to where you want to be.

Ask for testimonials or reviews

Sharing testimonials written by happy clients and collecting positive reviews goes a long way towards building your reputation. How you collect this information will depend on your current set-up. Choosing platforms such as Google, TrustPilot or similar allows your customers to give you a boost without you having to do any more than sending them a link to your preferred channel.

Give your website a facelift

Your website is your online business card. It represents all that you are and all that you offer. Make the most of it. Prioritise good quality content (Google does), ensure that your information is up to date, add calls to action and ensure that your website is mobile-friendly. A large proportion of your web visitors will come from a mobile phone so make sure the design works well on all devices.

Small changes and tweaks can make a big difference in how your website converts visitors into customers.

Look at different ways to serve your customers

The most successful businesses are those that can adapt to the changing need of their target audience. The world is changing daily so ensure that your business can accommodate any resulting differences. If you are a brick and mortar business, consider how you could strengthen your business adding an eCommerce element to your website. Likewise, if you run a business online could you branch out into offering physical support, services or products to local customers? Diversify to open your doors to a wider clientele.

Invest in yourself to strengthen your business

Your business’ greatest assets are you and your staff. Offer additional training opportunities to your staff, building on their existing knowledge and skill set. It won’t hurt for you to focus on some self-development and learning too. Those who steer the ship have to keep abreast of current trends and utilise their knowledge when it comes to enabling the business to progress.

If your goal is to strengthen your business, then you can take steps right now that will do just that in the short term while laying the foundation for future successes.

What are your top tips for strengthening your business? We’d love to hear.

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