Get the look: S/S 2020 beauty trends
This season, beauty got bold. HLN's Jenny Brownlees shows us how to recreate the looks.
By Jenny Brownlees
From New York to Paris, the Spring/Summer 2020 catwalks offered a plethora of beauty inspiration. Designer looks were paired with a myriad of playful glitter, gloss and vivid colour, bold and sparkling in its individuality. The experimental makeup looks of last year’s hit HBO drama Euphoria had an obvious effect on the trends — inspiring makeup artists to forgo Spring’s usual pared-back simplicity. Instead, statement-making make-up ruled, with a ’70s disco vibe in the air.
Despite many styles erring towards the bold, there is a way for everyone to work this season’s beauty trends. Whether you choose to twin the looks of the runway or tone it down with a scaled-back nod to the catwalk — you’re set to be seeing the following make-up and hairstyles everywhere this summer. We’re going to show you how to take these looks from runway to real life.
Get ready for eye-catching colour, as bright rainbow hues adorned the lids of models at Helmut Lang, Versace, Oscar de La Renta, Balmain, Marc Jacobs, Salvatore Ferragamo and Peter Pilotto.
Playfulness is encouraged with this fun-loving trend, so experiment and get creative. You could rock one shade all over the lid, add a pop of colour to your lower lash line, or try a florescent liner for an edgy take on a cat-eye.
A block of colour on the eyes, whether it matches or clashes with your clothing will update any outfit instantly, giving it a catwalk-inspired flair.
This season’s runway looks also offered an artistic twist to the colourful eye trend by mixing the shades on the lid in an abstract, Picasso-esque fashion, or blending softly into a multi or ‘watercoloured’ eye.
If you’re usually a brown eyeshadow kind of gal but want to give this look a go — try a sweep of coloured liner to trial the trend. For S/S 2020, colourful makeup not only dominated the eyes — at Emilia Wickstead’s LFW show, makeup artist Lucy Bridge added a range of hues to models’ lips.
Pastel lilac lipstick also made an appearance at Self Portrait.
Pretty Plaits & Boujie Braids
Plaits dominated the runway last season and as far as a failsafe hair-style goes, they may seem like nothing new. However, designers debuted the Plait 2.0 this season — consider S/S 2020 the year the plait got a glow-up. Slick school-girl plaits were seen at Max Mara and Christian Dior, high-pony plaits featured at Mark Fast, whilst Self Portrait saw sleek low pony versions.
At Bora Aksu flyaways added a trendy new take on the look, whilst at Zero, stylist Janelle Chaplin gave models a ‘Victorian Techno’ ‘do — with a heavily textured, pinned plaited style. What really caught our eye, however, was the accessorising of the various braided styles.
At Simone Rocha, models plaits were adorned with raffia and pearls scattered throughout the hair. At NYFW, Alice + Olivia also turned to pearl accents to give locks some flair. Backstage at Gabriela Hearst, leather string was twisted through the tresses, and at Jonathan Cohen’s show silk scarves weaved through braids.
Rope braids (twisting two sections of hair around each other) were another popular take on the trend, at Ulla Johnson’s NYFW show, hairstylist Bob Recine created a chic two-roped hairstyle that could be easily recreated at home. The S/S 20 runways were a wonderful showcase of the work of talented afro hair braiders — Latarra Clarke showed off the beautiful natural hair of models at Gucci, braiding in geometric-plaited styles.
Negative Space Nails
An easy way to trial a designer-inspired beauty trend is to create an ode to designer nail art. Quick, easy and non-committal, it’s hard to go wrong. This season, ‘negative space’ nails reigned supreme. Simply put, this is any design that puts the focus on an empty space of an unpolished nail, adding in small details of colour or shape.
This was seen at Gucci, Kith, Zimmerman, Oscar de la Renta, Alice + Olivia, Halpern, Rag & Bone and many more. At Ulla Johnson, Mabelyn Martin framed each model’s nail with a partial outline for an unexpected trendy detail to accompany the outfits.
At the Kith runway show, Essie nail artist Betina Goldstein created a “double corner french” look, to edge up a classic concept. To achieve this, she used a thin, detailed nail brush and a white Essie polish.
At Zero, rounded and half-moon shapes were added to bare nails in stylish blue, whilst Halpern saw models bare acrylics adorned with a ‘reverse French tip’ by adding a curve of colour to the top of the nail.
Whichever look you’re recreating, a fine nail brush dipped in your desired polish will be the ideal tool to create a negative space style.
Get the gloss
It was gloss galore on the catwalks at Chanel, Versace, Off -White, Marc Jacobs, Gucci, GCDS, Richard Quinn, Etro, Cividini and more this season.
Whether you opt for clear, or an oh-so-summery peach or pink tone, this trend has the ability to add youthfulness and even enhances the pout to look naturally plumper as gloss catches the light.
At Chanel, make-up artist Lucia Pica created a chic high-shine pout by applying a matte lipstick to the centre of the lip, smudging sparingly to the edges before adding gloss. This clever trick gave a three-dimensional finish and “looked as if the girls have been eating a strawberry.”
We suggest adding a clear gloss to your make up bag, layering on top of your favourite lippy for an easy update to your S/S beauty look.
Granted, we may not be out partying as much this summer, but that doesn’t mean our make-up has to show it. In fact, this is where fashion-forward beauty looks flourish — they can easily offer escapism from the real world. Yes, you might only be in your local park socially distanced from friends, but your eyes can read Studio 54 in 1970. Sparkle was the look of the day at Halpern, Off-White, Fendi, and House Of Holland — to name just a few.
From a full lid of metallic shadow to sparkling accents, under eye-shimmer and smudgy glittery liner – there’s a whole host of ways to wear this disco-ready style.
Valentino took party-ready make-up to a whole other level this season, with its Swarovski crystal-embellished lids and brows. Though we’re not necessarily suggesting you wear full gems to a Zoom meeting, you can ode to the look with a gold glitter shadow, like the below from Pixi by Petra.
If you’re unsure about trying a glittering look for the first time, opt for a suit-all brown shimmer, like Victoria Beckham’s Lid Lustre. Another option is to try elf’s sparkling black shadow worn as a thin liner or pop a small amount of Stila’s liquid glitter shadow around the inner corner of the eye.