HLN discovers a gin that celebrates everything Newcastle has to offer…

Whilst researching their favourite tipple, they realised that, whilst many other locations around the UK had a gin celebrating their little part of the nation, there was nothing in the North East that really celebrated everything Newcastle has to offer. They were determined to create a product that was worthy of the North, and which showed off their native Newcastle. Stu’s son, Adam, was also brought into the business, ensuring it stayed a local family company, which is really important to them. Adam has previously worked in London and Edinburgh, as well as travelling abroad for business; “I’d see first-hand the economic benefits that business brings, and I wanted to create something in the area that will hopefully grow to help Newcastle’s economy and workforce, as I feel we’re often a forgotten city. I think we do things fantastic here, and we know how to have fun doing it as well, so really why wouldn’t you want your business set up here?”.  With a job market that’s usually so London-focussed in the UK, making sure every aspect of their product is sourced, created and shipped from the North East was a key motivator when they were designing Geordie Gin, and they’ve ensured that where possible, they source all of their ingredients from around the North East.

It’s not all been smooth seas – or gin – during the creation process. Getting all the relevant licenses involved plenty of hoop jumping to ensure Geordie Gin was above board and safe to be distributed, and once they’d locked that down, getting their branding spot on was their next challenge. “We wanted a product that was proud to be Geordie but wouldn’t give off any of the recent negativity that seems to follow the word. We want people all over the UK – and the world – to think positivity, fun and excellence when they hear Geordie, because we are!” Personally, we think they’ve accomplished that – in what else but the Newcastle’s signature black and white colours. They’ve even came up with some exciting new designs, which will launch next year alongside their new flavours which are ready and raring to go, as well as some big plans to work with some much loved and well-known Northerner’s – although they wouldn’t tell us who just yet!