I prayed for answers and they came one Sunday morning during a church service – just the word ‘puff’ came to my mind

Why baking?

My passion for baking stems from the joy it puts on people’s faces. Some of the best times of my life were spent discovering new recipes and trying them out with friends and family. My siblings were my greatest food critics and boy, do they know how to criticise! But I can always remember owning enough cake equipment to start two bakeries, never mind just the one, and have always had scrapbooks stuffed full with recipe clips and magazine pages.

What inspires your recipes? 

Behind each layer cake and every cookie is the desire to transform basic ingredients into something deliciously extraordinary. Every treat has been made to showcase the things that make me happy: what I’ve enjoyed growing up and the things that I’ve learned. I always try to combine different flavours from the different cultures and places I have visited in my recipes too, and have added some of Sweet Puffs’ own sass in some of my favourite concoctions. Hopefully, this means we can introduce something really new and unique into the market. 

How was lockdown for Sweet Puffs?

One thing I’ve learnt from this business is that you have to believe in yourself, your ideas and your visions. During lockdown, we became a bit nervous because it looked as if we weren’t going to meet the goals we set for ourselves – like getting a physical location or mobile stand for customers to pick up their treats. But COVID happened and it’s just been about making sure we still have customers who are willing to order from us. It did slow down for a bit initially, but then orders picked up again during summer. It’s not been easy keeping the business afloat, but we have faith in God that things will improve. Until then, we’ll just take each day as it comes.

What does the future look like for Sweet Puffs? 

Our business is guided by a desire to make people happy and to make people feel special. Whatever the occasion – be it a birthday party, graduation or Christmas gathering – Sweet Puffs will always be there to be part of the joyous event. We hope to expand to a storefront, somewhere people can walk in and get their treats in person. We also plan to increase the sales of our postal order treats right across the UK. Hopefully, in two years’ time, we’ll be many people’s first choice for delicious sweet treats!

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