Most Wanted: New make up to get excited about
You’re going to want to see these…
By Jenny Brownlees
Treating yourself to some new makeup may not change the problems the world is facing at the moment. But it is true that the self-care ritual beauty products offer can be cathartic, mood-boosting and offer a sense of normality at this uncertain time.
This year may not be going as we expected, but among the chaos, it definitely is delivering in the product department. And when it comes to beauty, there’s a multitude of new, innovative and results-giving buys that you’ll want to have on your radar. So whether you’re in the market for a new blusher or are seeking a mascara to make your eyes pop, we’ve found just the thing.
Better yet, these exciting launches span the high-end to the high street, so there’s something for everyone’s budget. So if you’re wondering what buys will be all over your Instagram in a few weeks, here are the latest and greatest…
Urban Decay, Naked Wild West Eyeshadow Palette
Beauty aficionados are already shouting from the rooftops about Urban Decay’s brand new, all-vegan palette. Make your eyes the focus when wearing a mask, using these 12, super-blendable shades that were inspired by the Californian desserts. This palette makes a standing out look easy – simply mix soft beige with pale peach, warm browns and finally a hint of turquoise shimmer to add the wow-factor.
Charlotte Tilbury, Hyaluronic Happikiss Lipstick Balm
New Charlotte Tilbury products nearly always achieve legendary status, and for good reason. It seems she’s done it once again with this range of conditioning lip balms that offer the high-shine of a gloss. Formulated with hydrating super-ingredient hyaluronic acid, these clever balms not only intensely moisturise but reduce the appearance of vertical lip lines over time. There’s 10 universally-flattering new shades, including cult favourite Pillow Talk. Pucker up!
Anastasia Beverly Hills, Brow Freeze
It’s time to nail the fluffy brow look, as the trend shows no signs of slowing down. And where better to get your textured brow fix than from the brow guru herself, Anastasia Soare? This clear formula tames and sculpts brow hairs into place for a perfect feathered look, every time.
BECCA Cosmetics, Light Shifter Dewing Tint
Craving glowing, hydrated-looking skin? This new gem from BECCA is the answer. Its sheer, tinted finish is perfect for everyday wear and is enriched with skin-plumping hyaluronic acid and brightening crystallised liquorice. Not only will this skin tint blur imperfections, but it will also protect against environmental polluters and skin-harming blue light.
Chanel, Fleurs De Printemps Limited Edition Blush And Highlighter Duo
Chanel’s blush and highlighter duo is the star product of their spring 2021 collection. Sweep this luminous coral blush on the apples of your cheeks, and the rosy peach highlighter atop of the cheekbones for a gorgeous glow. Get it quick, as these limited editions don’t stay in stock for long!
Maybelline, Lash Sensational Sky High Mascara 01 Black
Yes, it’s the gone-viral mascara that has social media in a frenzy. We can attest for its super lengthening, thickening yet in no way clumpy high-impact fluffer-effects. Thank you, TikTok.
Vieve, sunset blush
This new range, from makeup artist to the stars Jamie Genevieve, has everyone abuzz. Vieve’s vegan and cruelty-free creamy blushers will help you create a sun-kissed glow, even if you’ve only been as far as the local supermarket of late.
The Ordinary, Concealer
The OG affordable, science-led beauty brand strikes again. This time, The Ordinary have created a full-coverage concealer that is lightweight, comes in 36 shades and lasts all day without settling into fine lines. At £4.90 this is an absolute steal.
The Ordinary, Concealer £4.90
Victoria Beckham Beauty, Future Lash Mascara
Masks are meaning a renewed focus on our eye make up. If you’re looking to invest in a mascara, Victoria Beckham has the lash-lifter for you. This smudge-proof mascara makes lashes appear longer, and promotes stronger, silkier lashes over time. Better yet, it can be effortlessly removed with just warm water – result.
Huda Beauty, #FauxFilter Luminous Matte Liquid Foundation
Huda Beauty’s #FauxFilter foundation is back and it’s better than ever. The matte-yet-luminous texture is truly innovative, providing full coverage with no creasing or caking. It makes easy work of blurring the appearance of pores, breakouts and broken capillaries without compromising your natural glow.
NARS, Audacious Lipstick Claudette Collection
NARS has created four limited-edition shades of its most luxurious lipstick formula, and just take a look at that Insta-worthy packaging. The ultra-saturated colour of these lippies feel super-hydrating and they stay put, without bleeding or feathering.
Stila, Stay All Day Dual-Ended Waterproof Liquid Eye Liner
Make way for Stila’s dual-ended liner – it combines the effortless application of Stila’s original, award-winning liquid liner with the fine precision of Micro Tip. With this in your beauty bag, you’ll perfect the flick every time! This formula is waterproof and glides on like a dream. Top tip: opt for their dark brown shade for a softer, easy-to-pull-off cat eye.
ELF Mint Melt Plumping Gloss Clear
Get ready to plump it up with ELF’s brand new hydrating gloss. Not only will you be able to rock the trending lip look of the season, but your pout will be treated to a voluminous plumping effect. If you like your gloss with colour, there’s more luxurious shades available. At just £4, these are a top-bargain buy.
Bare Minerals, Original Liquid Mineral Concealer
This brand new, skin-smoothing liquid concealer boasts a next-generation clean formula, made with less ingredients and without silicone, parabens, talc or oil. Over time, it’ll help refine skin’s texture, smooth the look of lines and brighten dark circles. Perfect for the under eyes, the Mineral Concealer is available in 17 shades to flatter every skin tone.
Eyeko, Off In A Blink Biphasic Eye Makeup Remover and Reusable Cotton Pads
Ok, so this one’s technically a make up remover. But our makeup has to come off at the end of the day, doesn’t it? This high-performance Biphasic Eye Makeup Remover was so impressive we couldn’t leave it out – it sweeps away even the most stubborn waterproof makeup and mascara. Super-gentle, it’s infused with aloe vera and grapefruit to leave eyes feeling soothed and refreshed. Pair with Eyeko’s reusable Bamboo Cotton Pads to remove makeup with ease. The best part? These Bamboo Cotton Pads are machine washable so you can say goodbye to single-use make up wipes.