Feel Good

Understanding our boobs using… Playdoh?!

We find out how the childhood favourite could help us learn more about the symptoms of breast cancer

Written by High Life North
Published 24.03.2021

Nearly a quarter of all breast cancer cases in the UK are preventable. This has a little something to do with the fact that one in two women don’t check their breasts regularly.

Now Tyla – part of the LADBible Group and one of the biggest social publishers for young people in the UK – are looking to change that. In a special collaboration, Asda’s Tickled Pink campaign will be temporarily taking over Tyla to help educate and encourage people all over the world to check their breasts regularly – with a little help from our childhood friend, Playdoh.

Set to launch the campaign with Asda and its charity partners Breast Cancer Now and CoppaFeel!, it’s hoped that the resulting video will help us all be able to understand the signs and symptoms of breast cancer a little better, as well as hopefully starting up a more open conversation about the disease and how it can be treated.

Dr Jessica – the brains behind the idea – recently went viral on LADBible after she published a visual demonstration of how a caesarean section is performed using Playdoh to teach her son more about the procedure. And we’re not just talking small-fry viral her – try 11.5 million views viral! In the video for Tickled Pink, Dr Jessica gives us another fun and simple way of understanding our bodies – this time more specifically, our boobs.

Having a basic understanding of the best way to check your boobs for lumps, bumps and changes is incredibly important. Dr Jessica’s video explains that we should be both feeling and looking for changes in our breasts regularly, while always being aware of any constant or new pain. These changes may include nipples becoming inverted, some weeping, possible itching or sometimes a colour change. Any variations in size, colour or feeling in your breasts should be monitored and reported to a doctor if you have any concerns. And please remember – ultimately, you know your body and know what is normal for you. If you have any concerns at all, get them checked out.

Manveet Basra, Head of Public Health and Wellbeing at Breast Cancer Now, said: ‘We hope that this impactful video will help thousands of people to understand the signs and symptoms of breast cancer.


‘Most breast changes won’t be cancer; however, it’s important to get any new or unusual breast changes checked by a GP, as the earlier breast cancer is diagnosed, the better chance of successful treatment, so the importance of regular breast checking cannot be underestimated.

‘Anyone looking for more information about the signs and symptoms of breast cancer can talk to our expert nurses by calling our free Helpline on 0808 800 6000 or visit our website at breastcancernow.org.’

Watch the full video here


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