Understanding our boobs using… Playdoh?!

Nearly a quarter of all breast cancer cases in the UK are preventable. This has a little something to do with the fact that one in two women don’t check their breasts regularly.

Now Tyla – part of the LADBible Group and one of the biggest social publishers for young people in the UK – are looking to change that. In a special collaboration, Asda’s Tickled Pink campaign will be temporarily taking over Tyla to help educate and encourage people all over the world to check their breasts regularly – with a little help from our childhood friend, Playdoh.

Set to launch the campaign with Asda and its charity partners Breast Cancer Now and CoppaFeel!, it’s hoped that the resulting video will help us all be able to understand the signs and symptoms of breast cancer a little better, as well as hopefully starting up a more open conversation about the disease and how it can be treated.

Dr Jessica – the brains behind the idea – recently went viral on LADBible after she published a visual demonstration of how a caesarean section is performed using Playdoh to teach her son more about the procedure. And we’re not just talking small-fry viral her – try 11.5 million views viral! In the video for Tickled Pink, Dr Jessica gives us another fun and simple way of understanding our bodies – this time more specifically, our boobs.

‘Most breast changes won’t be cancer; however, it’s important to get any new or unusual breast changes checked by a GP, as the earlier breast cancer is diagnosed, the better chance of successful treatment, so the importance of regular breast checking cannot be underestimated.

‘Anyone looking for more information about the signs and symptoms of breast cancer can talk to our expert nurses by calling our free Helpline on 0808 800 6000 or visit our website at breastcancernow.org.’

Watch the full video here