Work Hard

How CBD changed one Whitley Bay local’s life – and inspired a business

We caught up with Amber Stent of Infusion CBD to find out how her own experiences with the supplement inspired her to open up her own shop…

Written by Becky Hardy
Published 07.07.2021

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The minute you say ‘CBD’, the majority of people will respond with something along the lines of: ‘oh yeah, that’s from cannabis, right?’. And they’re right. Completely legal in the UK, CBD is one of the two primary compounds found in marijuana. Whilst the other, THC, produces the high, CBD has no psychoactive effect but is, so it is said, where the medicinal value lies.

A firm believer of the life-changing benefits CBD can bring is Amber Stent, co-founder and Business Executive Manager of Infusion CBD. Diagnosed with dysfunctional epilepsy when she was just 18, she had almost resigned herself to the changes that would have to be made in her life – she would no longer be able to drive again, for example; her career progression would likely be disrupted and relationships would be tested. Like we say, she had almost resigned herself.

But instead of giving up, Amber and her partner Luca looked into alternative therapies and supplements that may be able to help Amber manage the illness. And CBD was top of the list. Armed with plenty of reasons to give it a go and little to lose, Amber gave CBD a try. Fast-forward four years and she now co-owns her own CBD business with Luca. Oh yeah, she drives to work every day too. We’ll let you figure out how that all went.

The trick to effective CBD consumption? Purity. That’s why Amber and Luca have dedicated their business efforts entirely to making sure that the CBD they source (from Colorado, FYI) is 99.99% pure – and is actually the purest available in the UK market right now.


Vegan-friendly, 100% natural and 100% organic, all of Infusion CBD’s products – which range from your more traditional CBD oils and capsules to the more exotic bath salts, balms, vape juice and even chewing gum – have been designed to suit every kind of lifestyle. And they come in 100% recyclable packaging, too.

Now all this isn’t to say that your health (whether mental or physical) needs to be a little under-par to benefit from incorporating CBD into your routine. Yes, the supplement is said to be hugely beneficial in relieving pain, easing stress and anxiety, and improving insomnia.


But as part of a healthy, balanced lifestyle, CBD can also offer more general benefits, such as improving digestion and encouraging relaxation. In short, CBD works by naturally improving our body’s own ability to heal itself – which normal, everyday factors such as diet, sleep pattern and stress can often negatively impact. So just to sum up, CBD is potentially great for the mind and body and even has the potential to change your life for the better. Worth a whirl, eh?

We caught up with Amber to find out more…

What’s Infusion CBD all about?

Infusion CBD is a family-run business, established in 2019. We founded the business due to a life-changing illness called dysfunctional epilepsy – when noticing the huge benefits of CBD, we knew we had to share our story and create a brand completely focused on helping people, as well as helping the planet around us.

For every product sold at Infusion CBD, one tree gets planted by our partnership Charity, Ecologi. Not only do we donate, but we thrive in selling all-natural, vegan, organic and fully recyclable products.

What made you first decide to work with CBD?

From that personal experience. After being diagnosed with dysfunctional epilepsy – and being told I wouldn’t be able to drive again – myself and my partner, Luca, were desperate to find a fully natural and organic alternative supplement. It wasn’t long after I started using CBD that I began noticing the life-changing benefits. But it was actually Luca who was the main driving force behind starting up the business side of things. He’d started to notice that there was a huge gap in the UK market for a premium CBD brand and we launched Infusion CBD the following year.


Tell us about the team behind the brand.

Infusion CBD is run by just the two of us and our gorgeous dog, Pablo! My incredible partner (and business partner) Luca and I work in our high street store. And Pablo acts as our very handsome company mascot… who just so happens to love regular pats from humans!

What are the biggest benefits of taking CBD oil?

There are so many health benefits you can get from CBD oil. It’s been studied for its role in easing symptoms of many common health issues, including anxiety, depression, insomnia and general mood swings. But you also don’t need to have any health issues to use CBD oil, either. It’s generally beneficial to your lifestyle.


How then can CBD body products – like your bath salts and muscle balm – help us too?

Whether it’s consumed orally or topically, CBD is absorbed into the body, so you’ll still receive the benefits from either type of product. Dissolving a CBD-infused product like our CBD bath salts into a hot bath and soaking in it helps speed up that absorption process by making it easier for the CBD to enter the bloodstream through our body’s pores.

You’re award-winning and have a 5* Trustpilot rating. How do you ensure your CBD is among the purest on the market in the UK?

We import our CBD from Colorado in the USA, using the cleanest and most natural processes as possible to ensure that our broad-spectrum CBD is the purest possible and always will be. We offer update-to-date lab reports with all our CBD products too, just to make sure our customers are happy with the CBD they’re using. We strongly believe in our products and won’t change any formulations.


Which of your products would you recommend for anyone who has never used CBD before?

We offer a wide range of products to suit all different lifestyles and needs. I would first ask the customer a few questions to understand their individual needs for the CBD product(s) and ascertain which of our products I’d recommend. It’s all about which product will be best suited for their daily routine.


And what’s something a little different at Infusion CBD that even the more seasoned CBD consumers may not have seen before?

We are the first CBD company in the UK to offer Premium Relaxing CBD Chewing Gum. It’s a great, fun and convenient way of consuming your daily dose of CBD. It’s especially useful for those who suffer with anxiety or stress when sitting an exam, for example, or for anyone who just loves their regular gum and wants an easy switch.




What’s one thing you wish more people knew about CBD?

CBD is such a new industry here in the UK, so the right research around CBD products needs to be easy for new customers to find. We wish the bad stigma around the ‘cannabis plant’ would be explained more, and for people to understand the real, positive benefits CBD can bring into their lifestyle.

What’s your personal favourite Infusion CBD product to use?

My go-to favourite here at Infusion CBD has the be the CBD Oil Drops. This was our first ever product and it was also the one that changed my life. The drops are now a part of my health and skincare ritual every morning and evening.

What does the future look like for Infusion CBD?

The future for Infusion CBD is looking incredibly bright! With the CBD market growing at such a rapid rate, we hope to reach out to as many people as possible and be their ‘go-to’ CBD brand.

Piqued your interest? If you’re keen to find out a little more about CBD and how it could help you, or to browse Infusion CBD’s vast product range, visit their website, Facebook page or Instagram

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