HLN meets… Sally Minns, Good Day Studio
At just 30 years old, Sally is an award-winning creative director, founder of her own photography studio and has worked for high-end fashion brands like Barbour – but how has she done it? We find out...
‘It all begins with an idea and having a passion for making it happen,’ – that’s creative director Sally Minns’ motto.
At just 30 years old, Sally is the founder of her own photography studio, has over a decade of experience working for high-end brands such as Barbour, Urban Outfitters and ASOS, and was crowned Drapers Rising Star in 2019 before going on to be named in the Drapers 30 under 30 Class of 2020. Impressive, right?
Sally’s Good Day Studio is a spacious photography and fully serviced studio facility in Newcastle that offers a place for locals to make their vision a reality. At the heart of what Sally does is empowering a new generation of North East creatives by providing her expertise in e-commerce, imagery, styling, outfit building and art direction.
We caught up with Sally to find out how she got into this competitive industry and where she gets her inspiration from. Plus, seeing as London Fashion Week came to a close this week, we asked what attending LFW is really like…
How does your studio stand out from the crowd?
I don’t see other studios as competitors. I see them as fellow creatives who are also trying to help build the creative industry in the North East. I support and respect every other studio space. I started Good Day to fill a void that I thought was missing in the North East and the fact that others also want to work in a space that I created is the best feeling ever.
What made you want to get into this industry?
My Mam greatly influenced my love for fashion, clothes, and art. From a really young age, I knew so much about fashion, clothing and designers. Every Saturday we would go shopping in Newcastle and every couple of months we would go to Leeds or London. Most kids’ favourite store was Toys R Us, but mine was Harrods or Harvey Nichols.
How did you get into this industry?
I worked in retail since I was 16 and, in my first year of uni, I got an internship at ASOS. That was really where my career started. I owe a lot to that internship and all the amazing people I met there.
What do you love most about your job?
I love to travel and meet new people. I’m constantly meeting new people on jobs who end up becoming some of my closest friends. I just love everything about my job. It’s not always plain sailing and glamorous, but I feel so lucky every day that I get to do what I do.
And what do you find most challenging?
Saying ‘no’ to jobs. I’m really bad for running myself into the ground. I never want to let anyone down, but sometimes I forget to put myself first.
What project are you most proud of?
I’ve had the pleasure of working on so many amazing projects, but working with Craghoppers on their SS22 collection was a real highlight for me. We shot for over five days in the Gran Canaria mountains. It was totally different to any other job I had ever done. We were hiking with wardrobes attached to our backpacks. It was challenging, but I loved it.
Congrats on winning the Drapers Rising Star Award and being included in Drapers’ 30 under 30 Class of 2020. How do you feel about being nominated for those accolades?
It was the best feeling to be nominated, but an even better feeling to win. It was such a shock. Being part of the Drapers 30 under 30 Class of 2020 was extraordinary, too. I will never forget receiving the magazine in the post and seeing myself on the front cover. It was such a surreal feeling.
Who’s a dream client that you’d love to work with?
This is so hard. I have so many people I would love to work with. But, right now, number one on my list would probably be Conor Angus Cloud Hickey. I love menswear and think he would be so much fun to work with. I would also like to do a lot more wardrobe styling for TV and film.
Where do you get your inspiration from?
Literally anything and everything. I’m forever researching, reading and taking inspo from everyday life. I get really inspired by the creatives who hire the studio. I love to see how passionate everyone is about what they do. It really gives me a boost.
We hear you’ve attended London Fashion Week and New York Fashion Week before. What is it really like there?
There’s something about Fashion Week that doesn’t seem real. I can’t really explain it, but it’s a bit like a dream. You’re on a mega high for five days: meeting friends, attending shows, going to crazy, crazy parties and then, all of a sudden, it’s over. You don’t really have time to process how amazing it is until it’s over with. I’m always so exhausted from Fashion Week that I feel like I need a holiday.
If you could speak to your younger self, what would you say?
Don’t change a thing that you’re doing and drink more water – older Sally will thank you!