• Work Hard
  • 3rd Mar 2022
  • 0
  • 7 minutes

Sophie Milliken, CEO of Moja, on how to raise your personal profile

We caught up with Sophie Milliken, CEO and founder of new profile-building agency Moja – which lets everyone in your industry know who you are.

Networking events. They’re always fraught with danger, aren’t they?

Ok, maybe not really. But for some unknown reason, the idea of putting yourself out there to enter a room full of strangers and mingle tends to inspire fear in even the most confident of us.

And why? Not only is everyone in the same boat, but everyone also has the same goal – to introduce themselves to their industry, showcase what they can bring to the table and make connections that can inspire future opportunities and growth. There’s nothing scary in that really, is there?

Still, for some of us, nerves can get the better of us and first impressions can oft go awry. So, imagine how much simpler things would be if you rocked up to your next networking event and everyone already knew who you were. No more awkward introductions, no more racking your brain for small-talk conversation starters: just an opportunity to be yourself and grow your professional network.

Enter Moja. Seemingly always one step ahead of the curve, Sophie Milliken has done it again with her latest business venture, Moja, which is entirely focused on letting everyone in your industry know who you are.

We caught up with the multi-award-winning entrepreneur, author, public speaker and investor to find out more…

Congratulations on the launch of your new business. What’s Moja all about? 

We’re a different type of agency with one simple mission: to let everyone in your industry know who you are.

We recognise that our clients are busy people. They start their days with a million things to do. One of the most important things, though, should be growing a thriving professional profile. It can lead to new connections, more opportunities and exciting experiences. But it takes time and consistency.

This is exactly where Moja comes in. At Moja, we will listen to what you need, then create a package which will give you all the things that suit you, your industry and your ambitions. We’ll build your profile within your industry, so you get known.

Tell us about the personal benefits you’ve seen in your own career from taking this approach?

My own story best illustrates the success that can be achieved by raising your profile. I started being proactive on social media and built up a solid following across LinkedIn and Twitter in particular. I started speaking at conferences and events and being a podcast guest. I won a load of relevant business awards, both for me and my first business. Being on the boards of charities I care about gave me the chance to volunteer my time to important causes and also gave me access to a wider network, which led to being introduced to interesting people.

Writing my first book brought an invitation to deliver a TEDx talk which, when released, created a whole new range of opportunities, including a column in an industry magazine, further podcasts, radio and TV appearances – all seriously good fun!

The benefit of increasing your profile is that it makes people feel they know you before you even meet them, which then makes it easier to do business. As well as higher sales, there is also an increase in fun opportunities that come your way.

Can anybody work with you, or do you have to meet certain criteria to qualify for Moja? 

As long as you want to raise your profile, Moja is for you.

Whether you’re just getting started with building your profile, or you’re already relatively established, at Moja we will ensure you hit all the right targets to get known.

The service is entirely bespoke – what process does a new client go through?

We take time to develop client relationships and know that no two clients are the same.

As a new client, you will complete our quiz to ‘Measure Your Moja’, which evaluates your current profile. Your results show where your profile is currently performing and which areas there are for development. After evaluating your profile, you get expert tips and advice from us to help you get started.

At Moja, we then use the results to craft an individual package for you. We use research (including your profile evaluation results, SEO performance and Google rankings) to determine which areas you could develop. We then pull everything together to show what we can do for you.

The next step in the journey is a discussion to share our findings and understand where you want to grow your profile. We work with you to develop a bespoke monthly plan, determining which areas to focus on over the year. There are regular touchpoints to evaluate and measure progress. You then see the results!

And what kind of results can clients expect to see?

With the service being so individual, results will very much vary depending on what each client is focusing on.

Overall, clients can expect to gain award recognition, grow their following on social media platforms, get more coverage in local and national press, get their voice heard in podcasts, and get on the board of organisations or charities. They can expect to get known in the areas they want to be known.

By growing their profiles, clients will see greater business growth. What I think is just as important is that they will be presented with more exciting opportunities, expand their networks, and form connections with like-minded people.

Do you think women in particular, especially here in the North East, need to learn to essentially ‘blow their own trumpet’ a little more in the workplace? 

Absolutely! As women, we often get an attack of the imposter syndrome. Men get it too, but I think it’s more pronounced in women. I feel the thought of blowing your own trumpet is worse than actually doing it. We worry what people might think or that we will get a bad reaction, but in my experience the opposite tends to happen. The North East in particular has such a welcoming community of women, and spotting someone you know winning an award or being featured in the press tends to result in a high five rather than anything mean.

What would you say to encourage the more reticent of our readers to give Moja a go? 

Think about what your profile is missing now and what it would require for it to grow. Consider the time this needs and how amazing it would be to have a team supporting you to do all of that. I can emphasise that I’ve done all this myself and it has led to some seriously cool opportunities that I wouldn’t have had unless I’d been focused on getting known.

How much does the service cost? 

We work with clients in different ways. We offer online and in-person workshops across our full offer at £150. Our in-person workshops take place at our Newcastle city centre office, which is definitely worth a visit. To get the best results, clients should join us on a retainer package, which starts at £1,000 per month.

What’s your ultimate ambition for Moja?

We want to be the UK market leader in raising the profiles of interesting and cool people. We’ve just launched in Newcastle and have planned launches for Manchester and London too. Location isn’t a barrier and we are expecting to pick up some clients from further afield.

I’d like to see us working with a healthy mix of entrepreneurs and corporates. Ultimately, seeing the increase in sales and the fun opportunities that our clients get will be seriously rewarding.

Moja have devised a simple profile evaluator to show where your profile is already performing and any areas that they can help you grow. Simply choose the answers that best reflect your current profile; Moja then send your results straight to your inbox.  

Ready to measure your moja? Follow this link to get started: https://profile-scorecard.thisismoja.com/

Find out more about Moja and how they can help raise your professional profile by visiting their website and stay up to date with Sophie’s progress by following Moja on Instagram

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Beth Williams
Senior Digital Executive

Beth is our Senior Digital Executive and can be credited with how everything at HLN ‘looks’ – from the website to our social media and twice-weekly emails. She’s also the super organised one in the team and keeps us all on-track. A born and bred scouser, Beth moved to Newcastle…


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