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HLN meets… Kim White, Daint Jewellery

Have you seen our first ever billboard campaign yet? We’ve caught up with the nine inspirational women who feature on it for our Billboard Interviews series and next up is Kim White – the creative talent behind Northumberland’s classic, bohemian and sustainable jewellery brand.

Written by High Life North
Published 26.05.2022

Here at High Life North, we’re all about celebrating women here in the North East and everywhere.

Especially those who are brave enough to follow their dreams, however daunting they may seem. And that’s exactly what Kim White has done.

A trip to the other side of the world gave Kim a chance to reflect, find some new inspiration in her life, and listen to her calling to set up Daint Jewellery.

Her creative flair and imagination flourished during her trip to Australia back in 2019, where she was captivated by Sydney’s beaches and the natural, bohemian and minimalist styles to be found on them. But it was when she found herself swooning over the beautiful sterling silver jewellery stalls at Sydney’s markets that she had a brainwave to set up something similar herself, back in her hometown of Newcastle upon Tyne.

After returning from her travels down under, Kim soon turned her dream into a reality. A 12-week silversmithing course and a few lockdowns later (not even a pandemic can get in her way), Kim’s talent began to grow and she fell in love with every aspect of jewellery making.

Using sterling silver, gemstones and hand-picked sea glass from Northumberland’s beaches, Kim creates classic styles that take us from season to season. Dedicated to detail and bringing love and attention into each of her designs, Kim makes every piece to order – meaning each treasure is unique to every customer.

We’ve worked with the lovely Kim for over two years now and it’s been great to watch her business grow. With her commitment to following her dreams, her passion for her work and her positive outlook on life, we knew she was one of the first names we wanted to feature on our new billboard campaign.

 

Find out more about HLN’s first ever billboard campaign in Newcastle upon Tyne here.

What’s Daint Jewellery all about? 

Daint Jewellery is about attention to detail and it’s my goal to create jewellery that’s a perfect gift for a loved one or as a special treat for yourself. I believe jewellery is a beautiful extension of yourself, and daintiness and minimalism are the key concepts behind my designs. I focus on creating jewellery that’s high quality over high quantity and create timeless, classic designs that can be worn every day.

My designs are made using sterling silver which, unlike plated jewellery, doesn’t fade; they can survive the wear and tear of everyday life and be cherished for a lifetime. With some designs having the option to personalise, Daint Jewellery can be made even more special and personal to you.

Where do you get the inspiration for your gorgeous designs?

Many different elements inspire my designs. I’m inspired by textures in nature, beautiful gemstones and subtle shapes. Another element is something I physically use in some of my creations – sea glass.

Growing up in Northumberland, I have always enjoyed spending time on the beach, and this is where I search for sea glass to use in my Northumberland Sea Glass collection. Sea glass is such an inspirational material for me to use as it’s so fulfilling to know I can transform something that was once waste into lovely keepsake jewellery.

I also get inspiration for my designs from my customers, especially when I’m at Tynemouth Market on Sundays. It’s a great opportunity to speak and see what my customers love the most and I always make sure I have a sketchpad handy for when a new idea springs to mind.

Why is jewellery important in our lives?

Giving jewellery as a gift is so lovely because it can be a true token of love and friendship. There’s often a story behind every piece of gifted jewellery. I love wearing a piece that reminds me of someone special or has a sentimental meaning behind it. Jewellery can be cherished and passed on through generations and wearing it can make us feel so special.

I love completing my outfit with all my favourite jewels. This is when I feel my best and most confident. The balance between beautiful, giftable jewellery that makes us feel confident is everything I strive for Daint Jewellery to be.

Talk us through your jewellery making process? 

My day starts in my little workshop at home with a coffee in one hand and a to-make list in the other. I then make my way through both online and custom orders. I’m a firm believer in high-quality artistry rather than fast fashion. Focusing on hand-making all pieces ensures that care and attention to detail have gone into making every order.

It doesn’t stop there – I package all orders and post them myself too. I love making Daint Jewellery the perfect unboxing experience. Everything is beautifully packaged in 100% eco-friendly materials, including a branded jewellery box that can be re-used to store jewellery.

You’re one of the amazing women featured on our new billboard. What do you love about HLN?

High Life North is very empowering for women, and I like that all the ladies that run it are very ‘on it’ to get to know the business they work with and make sure they have a personal relationship with their community and their readers.

 

And why do you think it’s important to have a magazine that spotlights women and celebrates their achievements?

High Life North is so important because it focuses on female-led business owners, which is really inspiring for younger women who read their stories and successes. For younger readers like myself, it’s so empowering to see other women setting up their own business and being able to see their accomplishments, as well as their challenges. It makes me so proud to be a woman in the North East and I feel part of a supportive community because of your magazine.

What do you love most about having your own business? 

I enjoy being my own boss and having transformed a hobby that makes me so happy into my career. Revolving a business around something that I love and can put all my passion and energy into is so fulfilling, especially when I receive feedback from my amazing customers.

I also enjoy all the other elements that come with running a small jewellery business, such as marketing, IT/website building, social media, photography and finance. I’m very hands-on, I love anything that involves being creative and I’m keen to learn new skills.

What’s next for Daint Jewellery? 

I’m already working on new designs for my new gold collection and hope to sell at lots of local markets in the North East, as well as keeping my regular spot at Tynemouth Market. My jewellery can be found in the wonderfulEco Morpeth, too. My goal is to make Daint Jewellery even more accessible by branching out to more local and independent stores by the end of this year.

 

 

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