Struggling on LinkedIn? This Newcastle marketing specialist shares her top tips

Let’s be real – LinkedIn can feel overwhelming. You know you should be posting and networking, but where do you even start? 

Scrolling through your feed, you see confident professionals winning business while you’re stuck in lurking. Sound familiar? You’re not alone. 

But here’s the good news, posting on LinkedIn doesn’t have to be scary. And Kathryn Wharton, founder of KLW Marketing, is here to help us.

KLW MARKETING’S TOP LINKEDIN TIPS

Kathryn breaks it down into simple, actionable steps:

Step 1: Define your purpose

Before you start posting, get clear on what you want to achieve. Attract new clients? Build your brand? Network within your industry? Having a goal gives your LinkedIn activity direction.

Step 2: Showcase who you are 

Think of your LinkedIn profile as your digital introduction. It should clearly showcase who you are, what you do and why people should connect with you.

Step 3: Engage before you post

Not ready to start posting? Begin by commenting on posts in your industry, sharing insights and joining conversations. This builds visibility and credibility – without the pressure of creating content.

Step 4: Share your story

People connect with people, not corporate jargon. You don’t just have to blow your own trumpet, share your experiences, lessons and insights in an authentic way. Your audience wants to hear from you.

Step 5: Track what works

Check your LinkedIn analytics to see what resonates with your audience. The more you understand what works, the easier it becomes to refine your strategy.

1-2-1 LINKEDIN TRAINING PACKAGE

KLW Marketing’s tailored training program includes:

• Pre-training planning call – understand your goals and challenges before the session starts
• Profile audit – a deep dive into your LinkedIn profile with actionable improvement tips
• Half-day training with Kathryn – a step-by-step guide to building confidence and visibility
• Personalised LinkedIn strategy – a clear, actionable roadmap tailored to your goals.
• Post-training check-in – support and accountability to keep you on track.

What you’ll learn:

• How to craft a LinkedIn strategy that aligns with your goals
• The secrets to creating engaging content
• How to understand LinkedIn’s algorithm and use analytics to your advantage
• The best ways to grow your network and build credibility
• Digital tools that can enhance your LinkedIn experience

Q&A WITH KATHYRN FROM KLW MARKETING ABOUT LINKEDIN

When is the best time to post on LinkedIn?

“It’s really important to experiment with different posting times and then check your engagement rates to see how your followers are behaving. As a starting point, I’d recommend posting during work hours on business days. I tend to see higher engagement on Tuesdays and Wednesdays between 8am and 9am, but experiment and see when’s most effective for you.”

Can you share examples of LinkedIn headlines for inspiration?

“Your LinkedIn headline is your first impression. It has to be strong, clear and concise. To help you get started here is a basic formula to follow: [Current Role/Profession] | [Primary Skills/Areas of Expertise] | [Unique Value] | [Notable Achievement] | [Personal Passion or Career Goal] My personal favourite headline which does not follow that formula is Cindy Gallop’s.”

Want to chat about your LinkedIn strategy or book your 1-1 training session? Email Kathryn directly, [email protected]

VISIT KLW MARKETING’S WEBSITE