Tucked away down Pink Lane in Newcastle, Elektrik Sheep is a hidden gem for lovers of great Geordie clothing and an appreciation for design.

Since 2005, Elektric Sheep’s iconic store has been home to local lifestyle gurus and a community of designers and contemporary artists from around the world.

It’s now revamped its style by bringing in Mul Draws as Creative Director, which has given the clothing brand a fun, fresh new look.

Elektric Sheep continues to build up its online shop, where locals can find some eye-catching Geordie clothing that they can proudly model around their city.