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High Life North was founded at the end of 2019 at our Editor’s kitchen table. Laura felt that there was a gap in the market for a North East women’s magazine. A publication that covered every area of a woman’s life – from careers to fashion, mental health to eating out.

Within two years, she’s built up a team of six staff – all with one shared goal. To celebrate the North East and the women who make it. We like to think we do things a little differently at High Life North. We’re not faceless, our team and our wider network of freelance writers, photographers and SEO specialists work really hard to ensure we’re delivering something we can all be proud of. Something that women will love to read, and a publication that advertisers will love to work with.

Our values:

Integrity – Our readers trust that everything we curate for them in our content is ‘HLN approved’. We have a certain style that we know our readers love. That’s why we won’t work with a business that wouldn’t resonate with our audience. We produce a huge amount of organic editorial and advertising partnerships are clearly marked as such. But our readers say that because we think about producing advertising content aimed at them, they hardly notice the difference.

Sustainability – We won’t lie, we’re a digital magazine for one main reason. Because eyes are always online now. Think about it, when was the last time you picked up a print magazine? But a fantastic result of that is our sustainability credentials. Everything at High Life North aims to be as sustainable as possible, from our digital publication to our paperless office environment.

Embracing Digital – Watch Mark Zuckerberg’s keynote speech on The Metaverse development over the next 5 years and one thing we know is for sure, digital is going nowhere. All of us are used to information at our fingertips. Up-to-date information, not a month old. A digital magazine isn’t just taking a print article and uploading it to a website. It’s about SEO keyword research, writing for digital audiences, user experience and content amplification. This is the future of digital, and the North East isn’t going to be left behind.

Get to know the HLN reader…

“It’s a great alternative to the magazines I normally buy in stores. This way is much more sustainable and to be honest, High Life North’s content is more up my street than its paper competitors.” – Sarah Steventon

“I absolutely love your magazine!  It has become part of my life from buying a wedding present last week (Bellwoods) to where to take my husband for his birthday (ghetto golf) not to mention the cooking inspiration, country walks, ideas for a night out or brunch or a cultural experience or a good book to read – you are totally amazing at what you do – curating the best of the North East and making life so much easier and more interesting for your readers – you really have your finger on the pulse!  And all while confirming that sisters are doing it for themselves – and how! Thank you so much you have enriched my life!” – Fran

96% female

84% are between 25 – 54

The High Life North reader is an intelligent woman who actively participates in the world around her. She isn’t ashamed of wanting to look good, feel good, work hard and play hard – life is all about balance. One day she might come to High Life North to read about how the Bank of England rate might impact her mortgage, the next she’s looking for the best place to book for dinner on Friday evening. She’s eager to discover new brands, be ahead of the trends and support local businesses while she’s at it. She’s always looking to try new things and loves connecting with like-minded women.

We always want feedback

We run a Reader Focus Group every six months to give our readers a chance to give feedback, input into upcoming projects – and of course have a glass of wine together. Here are a few quotes from our last one:

“Thank you for producing such a beautiful, unique, down-to-earth magazine which has become an essential part of my week. Following the focus group discussion, I feel it is important to keep the magazine accessible to all female demographics – including those who don’t want to get married or have children – and keep it very feminist.”

“Absolutely love what you have done and injected a contemporary look at the North East region.”

“Putting the team’s names to faces via social media and events makes High Life North more trustworthy and engaging to read.”

Sign up using the form below if you would like to get involved.

So, how could we work together?

Because we’re digital, and a small innovative team, we can pretty much make anything happen. But here are some of our basic examples:

Interview

A Q&A style interview where we can really get to know you and your business. Easy to digest and written in HLN’s signature style.

EXAMPLE INTERVIEW

Advertorial

A full-length feature, where we can really get under the skin of a business, venue, topic or product. These are a great way to showcase all of your marketing messages and USPs.

EXAMPLE ADVERTORIAL

Lust List Takeover 

A short write-up on the business, with ‘Editor’s Picks’ of between 10-15 products. Featured on our website, with six products directly linked from our Sunday Supplement email to your online shop. 

EXAMPLE LUST LIST TAKEOVER

Listicle

You’ll be included in a round-up feature on a relevant topic, for example, ‘What to do in Whitley Bay’ or ‘Best Sunday Lunches’. This is a great way to trial working with us and gain exposure in your sector.

EXAMPLE LISTICLE

Gift Guide

These are seasonal and heavily invested in by HLN’s own advertising budget. Advertisers in our Gift Guide will get a highlighted section with a carousel of images and links to up to four products. We also promote the guide on our own paid social media and create organic social opportunities.

EXAMPLE GIFT GUIDE

Advertiser Testimonials

“It’s been great collaborating with the High Life North team – fantastic people who really support our Cake Stories through their quality output. We run several features with HLN all of which have looked great and generated plenty of engagement and strong results.” – Ben & Hannah, Cake Stories

“We love working with Rosie, Laura and the team at High Life North. Their audience is perfectly aligned with our band and they have fantastic, creative ideas on how we can make the most of our media spend. We’ve seen some great results from our recent activity and are looking forward to working with them more in the future.” – Sarah Baines, Marketing Manager at Grantley Hall

“Customers often mention that they’ve found us through a HLN feature, and our website analytics tell us that the HLN website is always in the top 5 sources of click-through traffic to our website (even months after a paid feature) which is amazing. We receive ongoing promotion and genuine support from HLN which is fantastic for a small local business like ours.” – Lauren Wedderburn, SomethingGood

“It’s been great – most importantly we’ve seen an increased number of enquiries to the sales team, following the pieces High Life North published featuring Steenbergs Yard and life in the Ouseburn. This undoubtedly helped them to get reservations over the line. But also more generally, the pieces really helped us increase our social media following and bring our news page to life – and that engaging content has been really valuable.” – Lowri Bond, Steenbergs Yard