Unveiling the extraordinary: The North East’s newest alternative wedding dress boutique

From being served your go-to sip to playing your fave tunes, Soul Bride isn’t just about finding a one-of-a-kind dress; it's about creating an unforgettable experience.

Written by Rachael Nichol
Published Today

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Imagine a wedding dress shopping experience that feels less like a sales pitch and more like catching up with a friend – that’s the vibe at Soul Bride.

Sunderland’s newest alternative wedding dress boutique perched high on top of Mackie’s Corner is not your average wedding dress boutique – it’s a destination for those seeking an authentic, personal and liberating bridal experience.

At Soul Bride, the atmosphere is relaxed chic and the vibe is all about you.

Soul Bride Mackies Corner Sunderland

Immerse yourself in good vibes with sunlight pouring in through the windows, your favourite tunes pulsating through the speakers, and racks adorned with one-of-a-kind designs. Not to mention being served your go-to sip and letting the healing crystals work their magic.

Soul Bride is more than just a place to find a dress; it’s an experience to discover the true soul of your style.

Whether you’re a traditional bride with a unique twist, dreaming of a black wedding dress or supporting the mini bridal dress fashion trend, Soul Bride caters to every bride’s individuality.

Soul Bride Mackies Corner Sunderland


Owner Gemma is on a mission to redefine the bridal journey, making it less about the hard sell and more about an authentic, memorable and personal experience that makes feel the best and happiest version of yourself.

At Soul Bride, they’re designing for the alternative bride – the one with character, the one who expresses herself freely, or the one who just wants to be comfortable and satisfied on her special day.

Soul Bride Mackies Corner Sunderland


Each dress in Soul Bride’s collection is a meticulous creation by their in-house team. Want to add sleeves to your dream dress or fancy designing your own overskirt to take your look from day to night? The options are endless.

Pieces available up to size 20 are named and inspired by iconic faces, flowers, healing crystals or music.

Soul Bride thrives on collaborating with you, making you a co-creator of your unique dresses. Experimenting is at the heart of their design philosophy, allowing you to express your true self without any boundaries – it is your wedding after all.

Soul Bride Mackies Corner Sunderland


What sets Soul Bride apart is their commitment to ethical practices. Fabrics are carefully sourced from around the globe, with a vision to be fully ethically sourced. Exciting collaborations with local manufacturers are on the horizon, adding conscious choices to their bridal collection.

Starting your wedding dress journey at Soul Bride is recommended eight months before the big day. While their dresses boast a quick 12-week turnaround, they understand that experimenting with different styles might reshape your vision.

The price range is kept accessible, with dresses starting from £1,200. The exclusivity factor is highlighted by making only three of each dress, ensuring that when they say unique, they mean it.

Booking an appointment at Soul Bride involves answering three essential questions: What’s your playlist? What’s your drink? How many are in your tribe? Because at Soul Bride, it’s about crafting an unforgettable experience, not just finding a dress. Your journey begins here, and they’re ready to accompany you every step of the way.

Soul Bride, Mackie’s Corner, High Street West, Sunderland SR1 1TX

Photography – Chocolate Chip Photography 

Styling – Skullen Studios 

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