Are you a marketer looking to learn tried and tested strategies guaranteed to take your skills to the next level? Fabric have got just the course for you…
Flexible, remote, practical, and applied… Fabric’s next Marketing Strategy course launches on Monday 6th September. Here’s everything you need to know – and how to win a free spot...
MEET FABRIC CREATOR: LISA EATON
Marketing enthusiast and pioneer; has been known to occasionally moonlight as a salsa instructor.
Lisa Eaton is a dedicated marketer, through and through. Founder of award-winning agency Unwritten Group, host of marketing podcast Ginwag, teacher of everything she loves, and now the creator of Fabric, she has worked in marketing for the best part of 20 years – creating and delivering strategies for a huge range of clients and seeing incredible results.
But Lisa describes the early days of her career as ‘trial and error – at best’.
“Sometimes I’d be hoping and praying for a good result,” she recalls. “I knew in my heart that there had to be a better, more strategic, process-driven way.”
Growing up, Lisa had a passion for all things creative. She also remembers having always loved that process of taking an idea and seeing it come to life – so building her own business was always on her radar. The only thing she didn’t know? What her business would be.
It wasn’t until she’d worked in creative agencies for 10 years, with clients across the globe, that Lisa took the plunge and started out on her own: creating the award-winning marketing agency, Unwritten Group. As an agency, Unwritten is unique; it has marketing strategy at its core, whilst producing creatives that have changed people’s lives and behaviours forever. And the team there practise the very same process Lisa now teaches at Fabric.
“For years at Unwritten, I perfected that process in every way possible,” Lisa explains. “I taught it to any marketer that crossed my path, but I also knew that I needed to share it with every marketer out there who had ambition like I did. Who wanted to do amazing things with their career and change the world a little along the way.
“So I set out to create a training academy like no other – one that would complement academic learning but would bridge the gap between theory and practical application: giving its learners (at all stages of their careers) the opportunity to learn and practise at the same time. Teaching the skills that would be used every single day in their day job to propel an organisation forward and help build results.”
That training academy was Fabric. And the rest, as they say, is history…
MEET THE COURSE CREATOR: MADDY HOUGHTON
Takes Lisa’s wild ideas, makes them a reality.
Now Head of Delivery at Fabric, Maddy Houghton’s journey into marketing came from a lifelong desire to be creative but being (and we quote), ‘terrible at anything arty’.
An obsession with words and the impact they can have led Maddy to study English Literature at university. But once she’d graduated, she was met with the predicament so many of us face: the seemingly never-ending search for a job, armed only with a small sense of direction and no post-graduate work experience.
But it wasn’t until she started exploring potential career paths that Maddy discovered just how creative you can be in marketing, without having specific creative ‘skills’. The only problem? Because she’d not studied Marketing at university, no industry employer was willing to hire her.
Maddy started jumping around jobs that paid minimum wage and did all she could to pick up scraps of marketing knowledge and experience wherever she could. She completed a number of training programmes and professional development courses, but still struggled to secure many interviews at marketing agencies.
“The courses I did were great in giving me a theoretical understanding of what marketing is,” says Maddy. “But I still had no real idea of what the jobs I was applying to actually entailed.
“Then I met Lisa in 2017. She took a chance on me and gave me my first real role in marketing – finally! And she taught me the steps to building a marketing strategy that actually works. I guess it was only then that I began to understand the true impact that marketing can have on the world.”
Still at a junior stage in her marketing career, Maddy was able to work with some world-renowned clients at Lisa’s agency, Unwritten Group; managing large strategic projects, achieving pretty incredible results for organisations in all sectors, and developing way quicker than she could ever have imagined.
“In 2019, I got itchy feet and packed my bags to go travelling. But I actually shed a few tears over leaving Unwritten!” says Maddy. “I asked Lisa if I could keep working for her while I was away. We’d just finalised an onboarding process to help new members learn our approach to building a marketing strategy, and we realised it had the legs to become a different beast altogether. So Lisa sent me away to build the Fabric programme course while I was travelling.”
Just a year later, of course, a global pandemic was to hit. And while it meant Maddy’s travels were cut short, it also gave Lisa the chance to take a step back from Unwritten and the pair to fast-track the building of Fabric into what we see today.
FABRIC’S MARKETING STRATEGY COURSE
Fabric Academy is offering the chance for any ambitious marketers out there to sign up to its next Marketing Strategy course now, starting on Monday 6th September.
The bespoke teaching programme will be delivered virtually over 12 weeks by Lisa herself, giving you unrivalled access to her professional insight (curated over a casual two decades working within the marketing industry), helping you stand out in a crowded marketplace and move forward in your career with confidence and ambition.
The aim of the course? To help you build your own marketing and communications strategy that will fit into any professional scenario.
“It took me 10 years of failing, of trying different techniques and figuring out what worked and what didn’t to really understand what makes marketing unique and so unbelievably effective,” explains Lisa. “When you get it right, it’s magic.
“Fabric’s programme has been designed with you in mind – because it’s what I wish I’d had in my career.”
Module One: Marketing Data & Insight
Data and insight is the cornerstone of any winning integrated marketing strategy which is why our course begins here. By the end of this module you’ll have an in-depth understanding of your audience, your competitors and your current position in the marketplace.
Module Two: Communicating Your Marketing Strategy
Module two guides you through building a content strategy that effectively communicates your brand. By the end of this module, you’ll have refined your tone of voice, mapped and prioritised your budgets and developed a targeted content strategy ready to implement.
Module Three: Marketing Delivery & Measurement
The final module focuses on delivery and measurement. You’ll be given all the tools and templates you need to deliver and implement your strategy successfully. You’ll also learn how to measure your strategy’s effectiveness and how to analyse data to show maximum impact.
HOW IT WORKS
Over 12 weeks, you’ll learn an approach to marketing that time after time delivers results.
Flexible and remote
Learn at any time from anywhere, our on-demand lessons can be worked through at your own pace. Each module runs over 4 weeks and includes a week for assessment and feedback. To get maximum value out of the course, we recommend you commit 3 hours each week.
Practical and applied
Build a live strategy for the organisation you work for or take a mock organisation through the process. Our expert support is tailored to your role, experience and objectives to help you develop new skills, build confidence and take the next step in your marketing career.
3-hours study per week
Workbooks and templates
Weekly Q&A sessions
At the end of the programme, you’ll be given your certificate and a final grade in the feedback section of your dashboard.
You’ll also have a completed marketing strategy that you can take into any professional setting. You’ll be able to demonstrate new knowledge, renewed confidence and the ability to really take your organisation to the next level.
Once the programme is over, you’ll be given the opportunity to join a closed alumni group on LinkedIn, so you can continue to communicate with other learners and be part of the Fabric community.
You’ll also have 30 days from the end of the programme to access and download all the course materials.
READY TO SIGN UP?
Piqued your interest yet? Thought we might have…
Visit the website to find out more and secure your space.
Course cost: £895+VAT (£1074)
Or 3 payments of £300+VAT over 3 months (£360 per month)
WIN A SPOT ON THE PROGRAMME
For one lucky reader, we’ve only gone and bagged you a FREE spot on Fabric’s Autumn programme, starting on Monday 6th September. (You’re welcome).
All you have to do? Visit our competition page here and fill in your details. The winner will be announced on Thursday 2 September, so be quick!