HLN x Make No Apologies | The Lust List takeover

Have you heard about the fashion brand that empowers women not to apologise for who they are?

Looking at how certain sections of society were getting hung up on how people look or act, founder Maeve Davies was fuelled to set up a clothing brand that would support all women.

“I was seeing people having to make apologies for who they are, especially us women. I have years of clothing production experience and thought that I could do my bit to re-address image mapping of people through the creation of a clothing brand that stood for something.

“Not just fashion for fashion sake, a brand with a purpose. Something that meant something to me, but more importantly meant something to people.”

Make No Apologies was created as a brand with an individualistic approach to life, a brand that flourishes in the beauty of diversity. For women that don’t want to stick their middle finger up to the world, it’s more about having inner pride in who we are as individuals. Never arrogant or always unapproachable, politely confident in what they individually stand for, but never needing to apologise for who they are.

Discover, Make No Apologies…